Why DTC underwear startup Knickey is rebranding as Subset

DTC sustainable underwear startup Knickey is rebranding itself as Subset as it expands into new categories and looks to woo new customers.

Knickey underwear: behind the scene — SustainYourStyle

Knix - Fashion Ecommerce Marketing Strategy Example.

List of DTC Personal Care Brands

Subset (formerly Knickey) Underwear Review: 1.5 Years Later

Funding — 3 success stories of DTC brands not taking on big funding, by Mytus

Subset: Essential Innerwear, Underwear, Bras, Lounge in Organic Cotton

I tried 'em & wasn't paid to Knickey Organic Cotton Underwear Review

Subset: Essential Innerwear, Underwear, Bras, Lounge in Organic Cotton

DTC brands reimagine the mall

Subset (formerly Knickey) Underwear Review: 1.5 Years Later

I tried 'em & wasn't paid to Knickey Organic Cotton Underwear Review