What's it worth to sponsor Ted Lasso's fictional AFC Richmond?

Ted Lasso is a huge hit on both sides of the Atlantic. Since the release of the third season, the feel-nice football sitcom has been one of the most-streamed and most in-demand programs in US and UK markets. This means that sports brands featured on the show are getting a lot of valuable exposure. But just how valuable is it?

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What's it worth to sponsor Ted Lasso's fictional AFC Richmond?

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