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It is not entirely clear who the original inventor of the itty-bitty swimsuit was, with arguments for both Louis Reard, a Parisian-based mechanical engineer who took over his mother’s lingerie business in the 1940s, and Jacques Heim, a fashion designer, and owner of the Fashion House of Jacques Heim which was Avenue Matignon in Paris. Both men developed two pieces swimsuits which exposed the naval, which for the time was a very dashing fashion choice, creating an explosion. In 1932, Jacques Heim created a two-piece swimsuit consisting of a bra with ruffles and pretty bloomers, which he called the Atome. However, despite being available to the public in 1932, women were not yet ready to reveal their midriff, with only a few daring to wear his swimsuit.
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