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In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
Designing for Generation Z, Schmidt Associates
Top Gen Z Trends Impacting Banking
Marketing to Gen Z: How to Get It Right
Gen X years: Age range for Gen Z, millennials and every generation
What the Statistics Say About Generation Z - The Annie E. Casey
What We Know About Gen Z So Far
By the numbers: How Gen Z uses AI, social media - PR Daily
Top Gen Z Trends Impacting Banking
5 Things Gen Z Will Spend Money On & Why Marketers Need to Care
Generation Z Workplace Statistics - Forage
What do Gen Z want from news publishers? - Twipe
Marketing to Gen Z: Habits, Values & Opportunities
Millennials vs Gen Z: 4 Differences in What They Care About