Underwear brand Knix sold for $320M

Knix has closed a deal for an 80% stake in its business to Swedish company Essity for $320 million. The deal marks the highest private sale of a direct-to-consumer company from a female founder.

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Underwear brand Knix sold for $320M

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News – Page 118

Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix - Retail TouchPoints