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Understanding Why Gen Z Drinks Less

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Young adults in Generation Z are increasingly abstaining from alcohol. The drop in alcohol use, however, coincides with an increase in cannabis use.

Gen Z is more sober than any other generation, why is this the trend? – Deseret News

Studies Suggest GenZ-ers Drink Less Alcohol, But Are They More At Risk of Other Substance Abuse? - Mission Harbor Behavioral Health

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Why GenZ Is Drinking Less And What This Means For The Alcohol Industry