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Our powerful campaign helped a major athletic brand reach a massive, untapped demographic: women.
Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour
GISELE BÜNDCHEN for Under Armour I Will What I Want by Fashion Channel
UnderArmour: “I Will What I Want” –Sloane Stephens
Gisele Bundchen Joins Misty Copeland And More In New Under Armour Campaign
I Will What I Want: Under Armour
Iconic Ads: Under Armour - I Will What I Want
Under Armour – “Gisele Bundchen – I Will What I Want”
UNDER ARMOUR I Will What I Want - Case study on Vimeo
Under Armour Womens Campaign-010.jpg
Under Armour TV Spot, 'Gisele Bündchen: I Will What I Want'
Under Armour's viral campaign for the female market proved a winning strategy - The Washington Post
Under Armour, I Will What I Want
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Gisele Bündchen - I WILL WHAT I WANT
Misty Copeland Under Armour Commercial 'I Will What I Want