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The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies)
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine
Did Uncle Ben really remove the black man on the face of every
Pod Save the… - Listen to All Episodes
Aunt Jemima Brand Renamed Pearl Milling Company, Retiring Racist Stereotype : NPR
Did Uncle Ben really remove the black man on the face of every
Are well fed slaves better than free poor people? - Quora
Aunt Jemima and Uncle Ben's, Rooted in Racist Imagery, to Change - WSJ
The Miami times.
Aunt Jemima and Uncle Ben's, Rooted in Racist Imagery, to Change - WSJ
Pod Save the People
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine
