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The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies)
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The Miami times.
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Pod Save the People
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine