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The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.
Aunt Jemima and Uncle Ben's, Rooted in Racist Imagery, to Change - WSJ
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Did Uncle Ben really remove the black man on the face of every package? How is having a black mascot racist? Wasn't he the one who made the recipe for the rice
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.
Did Uncle Ben really remove the black man on the face of every package? How is having a black mascot racist? Wasn't he the one who made the recipe for the rice
身份的挣扎——非裔美国人- 知乎
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.
Are well fed slaves better than free poor people? - Quora
身份的挣扎——非裔美国人- 知乎
身份的挣扎——非裔美国人- 知乎
Did Uncle Ben really remove the black man on the face of every package? How is having a black mascot racist? Wasn't he the one who made the recipe for the rice