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In 1967, the company decided to use the “Toys "Я" Us!” name more than the Children’s Supermarts name. The name contained 8 characters and in different colors: The “T” is blue, the “O” is green, the “Y” is purple/violet, the first “S” is dark blue, the “"Я"” is dark purple/violet, the “U” is light blue, the second “S” is orange, and the “!” is green. Two years later, the color has changed: Now the “T” and “"Я"” become orange, the “O” and “U” are green, the “Y” and the second “S” are purple/violet
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