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Joe Mimran looks to revive Tilley, and it's not just about the hat

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Tilley’s new owners don’t want to alienate loyal fans – sailors, birdwatchers, travellers of a certain age – but they also know the future of the brand relies on drawing in new customers

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Joe Mimran looks to revive Tilley, and it's not just about the hat

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Elizabeth Frank posted on LinkedIn

Joe Mimran looks to revive Tilley, and it's not just about the hat

Joe Mimran Tips His Hat To Tilley's Past While Reimagining Its

Tracey Hache on LinkedIn: Joe Mimran looks to revive Tilley, and