How ThirdLove's Founder Is Changing How Women Buy Bras

The inspiration for starting a company can happen at unlikely times. Heidi Zak, cofounder and co-CEO of ThirdLove, had an "aha" moment in a dressing room when she was trying on a bra to wear for a holiday party that evening. She left with an uncomfortable bra and the motivation to start ThirdLove.
The inspiration for starting a company can happen at unlikely times. Heidi Zak, cofounder and co-CEO of ThirdLove, had an aha moment in a dressing room when she was trying on a bra to wear for a holiday party that evening. She left with an uncomfortable bra and the motivation to start ThirdLove.

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