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Express’s pricing effort raises the stakes for other U.S. retailers that are feeling the heat of Canadians demanding that they match U.S. prices. It's betting that in an increasingly transparent retailing environment – where consumers can easily check prices online – introducing price parity will draw more customers to its stores.
Express’s pricing effort raises the stakes for other U.S. retailers that are feeling the heat of Canadians demanding that they match U.S. prices. It's betting that in an increasingly transparent retailing environment – where consumers can easily check prices online – introducing price parity will draw more customers to its stores.
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