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Unfolding the unconventional strategy that led a streetwear brand to billion dollar valuation and a cult fan following
The article describes different tactics employed by supreme to create hype and increase brand momentum
The Best Brands of 2020
The “SUPREME” theory of hype branding, by Soham Kulkarni, Predict
Planning Hype - Engineering hype before a product launch
The future of WhatsApp
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PDF) LOUIS VUITTON: A CASE STUDY STRATEGY FOR A POSSIBLE BRAND EXTENSION Fashion Branding Summative Assessment MA Fashion Design Management
Xiaomi's Pledge to cap its profit at 5% — An act of benevolence or
How Scarcity Marketing Justified the Most Unusual Collaboration, by Lazarina Stoy
Prese.pptx - Global fashion and Branding Content Introduction
1 brand, 12 stores, and a $1 billion dollar valuation.