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IntroductionStrategy concerns explaining what enables firms to enjoy sustainable performance advantages over their competitors. The pressure to innovate nowadays is higher than ever, while companies struggle to focus on identifying and targeting the right opportunities to pursue continued competitive advantages.
PDF) Radical, Disruptive, Discontinuous and Breakthrough Innovation: more of the same?
Mette KNUDSEN, Professor and Director of Centre for Integrative Innovation Management, PhD, M.Sc. (econ), University of Southern Denmark, Odense, SDU, Department of Marketing and Management
Helle SØNDERGAARD, Associate Professor, PhD, Aarhus University, AU, Department of Management
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