The Brand Prominence Dilemma: The Role of Logos in Luxury

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Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention - ScienceDirect

Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets - ScienceDirect

The Fashion Law on LinkedIn: Case Over Stolen Bored Ape NFT Heads to Arbitration

Brand prominence in cause-related marketing: luxury versus non-luxury

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Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets - ScienceDirect

House of Gucci: The History and Story Behind the Iconic Gucci Logo