Tangerine - Lexicon Branding

Problem. ING Direct, Canada’s largest online bank, was doing things differently. They needed a new name to support a fresh take on banking. Research insights from thousands of ING employees and customers indicated it was time for a bold change to match the company’s bold personality and reputation. Solution. Be counter-intuitive. It is one of […]

Perfect Brand Name Rozdeba Brand & Co.

Nashville Scene 11-30-23 by FW Publishing - Issuu

Nopalera, Mexican-Owned Luxury Bath and Body Care Line, Will Be

Tangerine: A Tangy New Banking Brand for ING Direct Canada

This little-known Japanese fruit now has a cult following

Tangerine - Lexicon Branding

Tangerine: A Tangy New Banking Brand for ING Direct Canada

The story of how director William Friedkin met Tangerine Dream who

Why Logo Color Matters: Understanding the Value in Building Brand

Brand New: New Logo and Name for ING Direct Canada by Concrete and