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WHAT IS CONTOURING? Contouring is one of the most popular and talked-about makeup techniques of modern times, and with good reason! When carried out properly, contour makeup can have beautiful effects, totally transforming your look. But what exactly is it? Well, contour makeup itself can consist of powders, creams, and liquids too. They usually have neutral, skin-tone colors, but can have more unique shades in some cases. These different products are used to bring definition to the face, adding 'light' and 'shadow' to various areas and bringing out your facial structure by highlighting your cheekbones, jawline, and so on. To make the most of contouring, lighter shades are applied to certain areas of the face, like alongside the nose or around the cheeks' hollows. Meanwhile, the darker tones are applied in other areas of the face, and this contrast between
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