Alo Yoga's Success in the Billion-Dollar Athleisure Market

Alo Yoga initially positioned itself as a high-end yoga clothing brand, focusing on creating stylish and functional yoga apparel for a niche market of yoga enthusiasts and fitness-conscious…

How Alo Yoga Built A Brand Synonymous with Yoga Across Owned, Earned, And Paid Content

Veroneus Newsletter – Medium

Can Alo Yoga Persuade Consumers to Pay Couture Prices?

Alo Yoga Plans to Open 50+ Stores And Expand To Europe By 2024

Alo Yoga Looks to Grab Market Share from Lululemon as it Opens 1st Canadian Store with Plans for National Expansion

Softbank-Backed Activewear with $4 Billion Valuation, by Veroneus Newsletter

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right

Is This Alo Yoga's Moment?

Alo Yoga's Success in the Billion-Dollar Athleisure Market, by Veroneus Newsletter

How yoga pants grew into a $48-billion giant that's replacing jeans - Los Angeles Times

Softbank-Backed Activewear with $4 Billion Valuation, by Veroneus Newsletter