Parent Brand Sub-Brand Relationships - Branding Strategy Insider

From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.”

17 Examples of Successful Sub-Brands: Prius, Alexa - BMB

Brewbound Voices: The Beverage Brand Architecture Continuum (Exploring Specific Tactics for Launching New Beverage Products)

Brand Architecture: Examples Of Sub Brands + Models In 2024

Branding in the Age of Social Media

Brand Strategy 101: 7 Important Elements of a Company Branding Plan

Insider trading Scientific Data

Overview of SEBI's Prohibition of Insider Trading Regulations (PIT Regulations)

What is Brand Architecture?

Frontiers Does inclusive leadership foster employee psychological resilience? The role of perceived insider status and supportive organizational climate

Brand Architecture: Types & Best Examples

How Brand Managers Could Manage Complex Brands: Brand Relationship Spectrum