Brand Architecture and Brand Strategy, by Thi Tran

“Brand Architecture” is the way a company organizes, manages, and markets their brands. It must align with and support business goals and strategies. (Michael P, Dan M, Michael M.) “Brand Strategy”…

Brand Architecture and Brand Strategy, by Thi Tran

Tony Tran, MBA - NeoGenomics Laboratories

Bornhoft Tran Creative

NTNU Open: Brand architecture strategy, does it matter in business-to- business contexts? A study of the Norwegian office coffee industry.

What Is Brand Architecture? (Best Strategies And Top Examples)

Developning the international brand architecture post-M&A : a normative framework and case study of the Telenor Group

Administrative Sciences, Free Full-Text

Brand Cards - OCIO

Brand Architecture and Brand Strategy, by Thi Tran

What Is Brand Architecture? (Best Strategies And Top Examples)