Sports wear brand ASICS steps up India focus

In 2016, the company plans to add another 10-14 stores

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m.media-.com/images/G/31/img21/shoes/2023/SS

ASICS steps up India expansion, eyes over 20 stores by 2018, Marketing & Advertising News, ET BrandEquity

ASICS running shoes seem to be cheaper than Nike in general, but are they equal to or better quality than Nike? - Quora

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Beyond retention: Asics India's marketing head reveals strategic acquisition plans, ET BrandEquity

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