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Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers. We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.
Sports Direct Stepping Up? - Sport for Business
Everything shutting down' cry shoppers as bargain sports store with 500 locations marks branch for closure
Have working conditions improved at the Sports Direct warehouse?, Frasers Group
Sports Direct rated lowest in customer satisfaction survey - BBC News
Sports Direct's flagship store redesigns with a “grass roots” approach - Design Week
Sports Direct - Edmonton Green Shopping Centre
Sports Direct to open new flagship store in Witney
Sports Direct flagship on Oxford Street to get revamp
Sports Direct's Beckie Stanion promoted to CMO of Frasers Group
