Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Popular online retailer Shein recently overtook , Zara, and H&M as the leading US shopping app. But what kind of consumption does this fast fashion brand, with its influencer-driven marketing and lack of ethical transparency, promote?

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Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

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SCIENCE BEHIND THE NEWS: Don't let the Shein-Influencers fiasco distract you from the real damage fast-fashion brands are doing to the planet. – Scientific Inquirer

Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Did you know, compared to the fashion industry as a whole, #SHEIN prod