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How Betabrand built its $70 million DTC fashion business on humor and social engagement, pivoting now to meet the new work-from-home normal.
Betabrand (@Betabrand) / X
Quick-change artist Betabrand
Apparel sales rise as shoppers opt for cozy, stretchy 'workleisure
How Betabrand Is Making It Cool To Be Uncool, by Brian Moylan, Matter
Unrolling: Betabrand
You're Finally Going Back to the Office. What Are You Going to Wear? - WSJ
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BrandEd Announces CEO Transition
Betabrand CEO on Its Successful Shift from Menswear to Women's Work-From-Home Fashion