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Last month, several influencers posted footage on their social media of what appears to be a Shein-sponsored brand trip to some of the company’s China-based warehouses.
Shein Influencer Video
What can luxury learn from the Shein PR debacle?, PR
Shein Trip Backlash: Should Influencers Be Blamed?
Emma Vigeland on X: Shein pays its workers 4 cents per clothing item in one factory, roughly $556 per month making 500 items a day in another. They're made to work up
The Shein Influencer Trip Was a New Low - by Amy Odell
Explainer: What went wrong with Shein's marketing campaign flying American fashion influencers to tour its China factory? - CNA
Influencers face backlash for promoting Shein factory during PR trip in China
Shein Takes Influencers on Factory Tour
ZANDLAND™ on LinkedIn: We're pleased to announce that our undercover investigation into SHEIN's…
Influencers attend 'tone deaf' factory tour of Shein amidst backlash - Dexerto
