Nike Divests Hurley To Sharpen Focus On Consumer Direct Offense

Nike will sell the Hurley brand to brand management company Bluestar Alliance for an undisclosed sum. Bluestar plans to build on Hurley’s existing global presence and evolve the brand into a complete lifestyle portfolio, with action sports playing a key role. Nike acquired Hurley in 2002 and has since grown the brand to 29 stores, including […]

bluestar alliance - Retail TouchPoints

Bellow Press - Previous Editions of Workplaces Magazine and The Business of Furniture

Bellow Press - Previous Editions of Workplaces Magazine and The Business of Furniture

Matt Powell on why Nike 'failed' at its direct-to-consumer strategy - Portland Business Journal

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Coming (Very) Soon: Hurley and Nike Take a Dip Together

Leaked images: Former high-end surf brand Hurley pivots to inflatable pool floats and “performance” bodyboards! - BeachGrit

Action sport brands jump into new trends – Orange County Register