The Resurgence of Purple in Branding, 2018-09-24

In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years.   Why has this color returned to mainstream consciousness and what is driving brands to actively engage with it?   A History of Accidental . . .

In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years.

Color Your Branding: The Psychology of Purple

Purple Reign

Why purple might be the perfect colour for your branding

Why purple might be the perfect colour for your branding

Why purple might be the perfect colour for your branding

Color Theory, Purple for Logos and Marketing

Why purple might be the perfect colour for your branding

Year of Purple: How 2022's It Color Is Influencing Design - Kimp

The Resurgence of Purple in Branding, 2018-09-24, BRANDPACKAGING

Should you use Purple as your Branding Colour?

Pantone Colour of the Year 2018 - The Power of Purple Branding

Should you use Purple as your Branding Colour?

Micol Ragni explores weirdness in a positive way with Spring Summer 2019 collection

Package design as a branding tool in the cosmetic industry: consumers' perception vs. reality