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Puma is to use AC Milan and Italian footballer Mario Balotelli to drive its repositioning as a performance sports brand after admitting it lacks “brand heat”, commercial products and desirable distribution”.
Puma hopes high-profile sponsorships including Mario Balotelli and Arsenal FC can revive sales.
An In-Depth Analysis of PUMA's Marketing Strategy
Total Licensing Summer 23 by Total Licensing - Issuu
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Marketing
Puma details marketing plan to reignite 'brand heat
Total Licensing Summer 23 by Total Licensing - Issuu
Marketing Strategies and Marketing Mix of PUMA
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How Puma's CEO of North America Plans to Reignite Growth In the Market
What is Puma's marketing strategy?
PUMA reorganizes Global Marketing Organization
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OUR STRATEGY
What is Puma's marketing strategy?
Total Licensing Summer 23 by Total Licensing - Issuu