Should You Play Politics With Your Brand? Take a Lesson From Patagonia.

Patagonia Spends $71 Million on Wildlife Conservation and Politics - The New York Times

Patagonia Case Study - Using Brand Purpose

How to Champion Cultural Movements & Build Your Brand: Lessons from Patagonia – We First

Patagonia's $3 billion gift is a convenient way to avoid taxes

The Patagonia Brand Story - Brand The Change

Outdoor gear with a side of politics: More retailers embrace activism

With Only 6 Words, Patagonia Explained the Brilliant Reason It Closed All of Its Stores and Paid Its Employees to Take a Week Off

Patagonia's Brand Purpose Is Not Your Purpose, by Alexander Novicov

What Patagonia Did When It Found Human Slaves in Its Supply Chain

Patagonia: Best Reputation of Any U.S. Business - Outside Online

How Patagonia Became a Pioneer of Corporate Social Responsibility

The Purpose-Driven Marketer: How Patagonia Uses Storytelling To Turn C