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Opening day shoppers browse the cereal aisle at a Fresh & Easy grocery as Tesco PLC, the UK's biggest retailer, officially enters the U.S. Market, opening its first six stores in southern California on November 8, 2007 in Los Angeles, California. Tesco is importing its own system of grocery store operations, making heavy use of pre-packaged produce, in contrast to U.S.-based grocery chains, to reduce overhead and refrigeration costs. The Fresh & Easy markets, which are significantly smaller than typical U.S. Supermarkets, will use its own truck fleet for single deliveries from a centralized distribution center. The chain will operate from a relatively small $10,000 per square foot, producing more than a projected $200,000 a week, twice that per square foot of typical U.S. Food stores. Get premium, high resolution news photos at getty
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