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The department store chain has unveiled a store to test new services including a yoga studio, barber shop, and lounges hoping to end its downward spiral.
J.C. Penney's CEO is rolling out new programs and a plan to clean up the stores, hoping to reverse the chain's fortunes after years of losses.
J.C. Penney, Pinched by Coronavirus, Files for Bankruptcy - WSJ
JC Penney Failed Pricing Strategy
Is it Too Late for JCPenney to 'Make it Count'? Inside the Retailer's $1B Turnaround Plan
JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business
4 Different Turnaround Tales at Retailers Sears, Kohl's, Gap and J.C. Penney - The New York Times
Investors Are Betting Big Against JCPenney -- Are They Right?
J.C. Penney files for bankruptcy, a crushing one as it was making progress to fix itself
J.C. Penney, Macy's and other department stores don't have many more seasons left for a turnaround, analyst says - MarketWatch
JCPenney was once a shopping giant. Can it make a comeback?
J.C. Penney's loss narrows on demand for Sephora beauty products