Patagonia's Anti-Growth Strategy

J. B. MacKinnon reports on Patagonia, the outdoor-clothing company, and whether its expansion tracks with its anti-consumerist message.

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yannis zachos on X: Patagonia's Anti-Growth Strategy via @newyorker #meaningfulbrands #degrowth / X

with shareholders by being socially responsible? 1.

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The anti-growth strategy.

Patagonia is a BEAUTIFUL paradox. It's one of the most successful

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