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Parade to be bought by Fruit of the Loom licensee Ariela

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Gen Z Underwear Startup Nears Sale, Highlighting New Phase of Retail M&A — The Information

Meet Parade’s sustainable take on the timeless mid-rise brief with a breathable mesh panel, 360° stretch, and an ultra-soft feel that moves when you

Parade Launches a New Category: Bralettes » Press Release

Fruit of the Loom returns for younger audiences with 'Fruitisms' campaign

Parade acquisition will revamp intimates firm Ariela & Associates

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Parade Joins Ariela & Associates Portfolio

It's not been enough to carry the day': Why the Victoria's Secret rebrand is over

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license -holder

Meet Parade’s sustainable take on the timeless mid-rise brief with a breathable mesh panel, 360° stretch, and an ultra-soft feel that moves when you

Parade Launches a New Category: Bralettes » Press Release

Parade Joins Ariela & Associates Portfolio