Our bras are getting bigger but our breasts aren't

The average bra size is getting bigger in the United States, but that doesn't mean our boobs are. How is that possible? Let's explore.
The average bra size is getting bigger in the United States, but that doesn't mean our boobs are. How is that possible? Let's explore. Look down at your chest for minute. See that cute bra you're wearing the one that fits perfectly? You have Oprah Winfrey to thank for that. The bra industry grew by $700 billion a year after the talk-show queen focused on proper bra size during a 2005 show, according to Kate Terhune, public relations and marketing manager for lingerie brand Intimacy. And yes, we definitely need the education: The average bra size has increased from 34B

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Why are bra sizes SO inconsistent at Victoria's Secret? Turns out, there may be a lot of reasons. - HelloGigglesHelloGiggles