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The online underwear group had a horror 2022, but CEO Greg Taylor turned things around thanks to brightly coloured underwear and dialling back US growth plans.
Step One underwear: Australian underwear brand prevents chafing and one sells every eight seconds
How Greg Taylor scaled his company while remaining sustainable
Taylor Swift Hides Her Face As She Steps Off Private Jet
Switch Your Undies and Change The World
How the colours of your UNDERWEAR can boost your mood control your life
Aussie men go seven year itch with undies
Greg Taylor reveals how hike lead to multimillion-dollar undies empire, Step One
Step One takes Big and Tall underwear a few steps further! - Bear World Magazine
Step One takes Big and Tall underwear a few steps further! - Bear World Magazine
A Gay Underwear Lover's Plan to Save the Planet
Greg Taylor on LinkedIn: Step One: Undies that Support Sustainable Forestry
