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After forging a vast media dynasty for boy-wonder Ryan Kaji, the kid-centric digital network Pocket.watch has its sights set on treading a similar path for Ukrainian-born and U.S.-residing phenom Diana in the Gen Alpha girls' market. Six-year-old Diana’s presence is already unfathomable. She counts six Diamond Play Buttons across 14 channels that boast 143 million collective subscribers and roughly 5 billion monthly views. For the past two weeks, the flagship Kids Diana Show channel -- which has 61 million subscribers and has recently been nabbing 2.5 billion monthly views -- has remained the No. 1 most-viewed channel in the U.S. and the second most-viewed channel in the world -- second only to T-Series. Accordingly, Pocket.watch is looking to build an off- empire with Diana at the helm, beginning this fall. The forthcoming entertainment brand called Love, Diana will include a three-tiered approach: consumer products, a mobile game, and a 40-episode series combining live-action and animation.
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