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Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.
Lulu who? A cult brand takes on the booming culture of 'dupes' - CBS Miami
Liza Amlani on LinkedIn: #braintrust #retail #retailnews #lululemon #stores #dupes # #cx #tri
Lululemon's Brilliant Marketing Strategy to Eliminate Dupes - Big Red Jelly
The market for dupes is booming - Marketplace
The Best Lululemon Dupes to Save a Fortune — SoulTravelFitness
The market for dupes is booming - Marketplace
Y'all, Kmart makes pretty spot-on lululemon dupes (details in comments) : r/AusFemaleFashion
Beware Of Fake Lululemon Clearance Sales Scamming Shoppers
Lululemon's brilliant dupe strategy should be duplicated by all brands
Lulu who? A cult brand takes on the booming culture of 'dupes
5 Unexpected Consumer Insights About People Who Buy Clothing Dupes - CivicScience
Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire
Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire
Lulu who? A cult brand takes on the booming culture of 'dupes
Lululemon Asks Consumers To Swap Their Dupes in Exchange for Loyalty - Retail Bum