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On its website, GreatNonprofits bills itself as "a place to find trustworthy nonprofits." The site allows people -- from donors to clients, volunteers to employees -- to submit reviews of nonprofits. These reviews are prominently featured on websites like GuideStar, Charity Navigator, and JustGive. At first, this may seem like a good idea. After all, consumers commonly use reviews on sites like Yelp and Trip Advisor to help them choose restaurants and hotels. What is wrong with using crowdsourced reviews to help donors pick nonprofits?
Charity Ratings and Donor Resources
Use your Nonprofit Website to Build Trust and Credibility – Blue Hills Digital
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What's your favorite Burlington nonprofit?
