The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

Revolution Beauty leans on TikTok to incubate its next big influencer, revolution make up

The new TikTok trend is convincing people not to buy things

The Rise of the “Influencer”. TikTok sensations and Instagram stars…, by JD Triolo

The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

How Deinfluencers Are Changing Influencer Marketing

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Stéphane ETIENNE • hypallages® on LinkedIn: The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture