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Authentic Brands Group taps New Guards Group to 'unlock Reebok's

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Authentic Brands Group will officially close its acquisition of Reebok in March, but the company already has big plans for its big sneaker acquisition.

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Authentic Brands Group taps New Guards Group to 'unlock Reebok's luxury potential

HYPEBEAST, @hypebeastkicks: Authentic Brands Group (@abg_nyc) has launched a strategic partnership with New Guards Group to grow the @reebok brand

CENTRIC BRANDS ANNOUNCES EXCLUSIVE LICENSING AGREEMENT WITH AUTHENTIC BRANDS GROUP ON KEY CATEGORIES FOR QUIKSILVER, BILLABONG, AND ROXY - Centric Brands LLC.

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