4.6 (567) In stock
Body positive women, led by vocal millennials, are prompting HanesBrands (NYSE: HBI) to change how it meets the needs of the full-figure/plus-size consumer. For starters, millennials and other body positive women of all ages prefer the term “curvy” to describe themselves and the apparel they wear. Curvy women, nearly a third of the intimate apparel industry, are also demanding intimate apparel products designed and made specifically for their body types without compromising the fit, variety, selection, style, color and features available in other sizes. Following a yearlong immersion with curvy women, the company’s Maidenform and Playtex intimate apparel brands are introducing new bras, panties and shapewear designed to meet the needs and tastes of curvy women using language they prefer. “Body positive women are embracing their curves and have become a force in the intimate apparel category,” said Jay Turner, HanesBrands’ president and general manager for intimates. “They want to
Hanes Signature Women's Invisible Embrace Wireless Pullover Bralette, W561
History of bras - Wikiwand
HanesBrands brings intimate apparel for curvy women - Fibre2Fashion
Unveiling the Plus-Size Paradox: The Luxury Fashion Industry's Unmet Promise
FW July 2020 by Forsyth Mags - Issuu
Issue 39
History of bras - Wikipedia
Volume 2 Issue 4
HanesBrands brings intimate apparel for curvy women
Hanes Launches New Hanes Originals Campaign With a Fun and Rebellious Twist on the Victorian Age
Underwear (Incl. Loungewear - Nightwear) - UK - June 2018, PDF, Indemnity
innovation in Active wear propelling its steady growth by Apparelresources1 - Issuu