4.6 (179) In stock
Foods, Free Full-Text
PDF) CUSTOMER BASED BRAND EQUITY MEASUREMENT: A CASE STUDY OF GRAMEENPHONE LTD
Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Product Settings
PDF) Customer-based Brand Equity in Digital Age: A Conceptual Approach
Keller's CBBE (Customer-Based Brand Equity) model.
Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach
PDF] Brand salience for durables: an empirically based model
Reflections on customer-based brand equity: perspectives, progress, and priorities
Keller 1993, PDF, Brand
PDF) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
PDF) Linking customer-based brand equity with brand market performance: A managerial approach
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, PDF, Brand
PDF) Defining, measuring and managing brand equity
Managing Brand Equity: Capitalizing On The Value of A Brand Name, PDF, Brand