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The project I'm sharing with you today particularly resonated with me. Since 2017, Decathlon I Kalenji has been working in partnership with a regional cancer center (Centre Oscar Lambret) to co-create a bra for women affected by breast cancer and who had mastectomy. Breast cancer is the most common cancer in women. And sport plays an essential part in the healing process: it reduces the risk of recurrence by 24% and the risk of death by up to 50%. So these bras are even more meaningful. I am proud of this collective work, co-constructed with 35 breast cancer patients, 6 health professionals, and a number of passionate teammates. Thank you! #innovation #breastcancer #cocreation #coconception #decathlon #sportsinnovation
Barbara Martin Coppola, Chief Executive Officer, Decathlon
Barbara Martin Coppola on LinkedIn: #innovation #breastcancer #cocreation # coconception #decathlon…
Decathlon new brand identity and positioning
Barbara Martin Coppola على LinkedIn: #innovation #football #productdesign #patents #decathlon
Barbara Martin Coppola on LinkedIn: #decathlon #takingpartless #sustainability #circularity
Alice de Malherbe on LinkedIn: C'est aussi pour ça que je fais ce métier Parce qu'on m'a très vite…
Camille Thiebaut sur LinkedIn : Enchantée de les accompagner une nouvelle fois !
Barbara Martin Coppola - Decathlon
Camille Thiebaut posted on LinkedIn
Barbara Martin Coppola على LinkedIn: #innovation #football #productdesign #patents #decathlon
Video] Barbara Martin Coppola on LinkedIn: #innovation #decathlon #revealinnovation #innovationstrategy…
Video] Barbara Martin Coppola on LinkedIn: #decathlon #applevisionpro # innovation #digital #digitalinnovation…
Barbara Martin Coppola en LinkedIn: #innovation #breastcancer #cocreation # coconception #decathlon…
