Don't Be So Serious About Sales and Marketing. How Sara Blakely Shaped Spanx's Success With Humor

Spanx founder Sara Blakely believes you don't have to be serious to be taken seriously. That includes branding, sales, and marketing.

Sara Blakely, CEO of Spanx: Sara Blakely: Start Small, Think Big

Spanx CEO Sara Blakely offers advice to redefine failure

Sara Blakely: Spanx a billion, The Independent

Spanx CEO Sara Blakely: Fears 'I'm working on' for success

The Relentless Resourcefulness of Sara Blakely

Guest 'Shark' and Spanx Founder Sara Blakely Says This Question

How to Overcome the Fear of Failure like Spanx Founder Sara

Why Spanx's Sara Blakely kept billion-dollar idea secret

Life and Business Lessons from the Self-Made Billionaire founder

Sara Blakely on Celebrating Failure & Creating Spanx