Loose Women guests strip down to underwear to help promote body confidence

Loose Women guests appeared on the popular ITV daytime show on Thursday in their underwear as part of the Loose Women Body Stories campaign

Ruth Langsford absent from Loose Women underwear shoot

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Ruth Langsford absent from Loose Women underwear shoot

Male celebrities strip off for Loose Women Body Stories campaign

Television's top gents strip down to their underwear for the Loose Women Body Stories campaign

Coleen Nolan launches Loose Women body confidence campaign and billboard in Manchester - Manchester Evening News

Bruno Tonioli slams social media for putting 'horrendous pressure' on body image

I battled disordered eating and hated my cellulite - now I'm proud of my size 14 body says Loose Women's Nadia Sawalha

Tranquility Incontinence Personal Care Pads, Overnight Protection, Promote Dryness and Protect Against Leakage, Soft Lining& Adhesive Strip for Secure Fit in Underwear, 16.9oz Capacity, 24ct Bag : Health & Household

Loose Women guests strip off to promote body confidence

Loose Women proudly strip off for an un-airbrushed underwear shoot that proudly flaunts their 'stretch marks, cellulite and scars

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What is the Loose Women Body Stories campaign and which men are involved? From David Ginola and Bruno Tonioli to Judge Rinder and Shayne Ward