Logitech International - Lizzo and Logitech Defy Logic in Next Chapter of Brand Campaign

The three-time Grammy Award winner showcases her logic-defying career trajectory and continuous societal impact alongside other creators defining the new logic of tomorrow Logitech today announced the next chapter of the company’s DEFY LOGIC brand campaign, launching an anthem video featuring pop sensation and trailblazing icon Lizzo and previewing a new song, “Special.” Logitech's DEFY LOGIC campaign inspires and encourages us to embrace individuality and champions those defying expectations as they pursue their passions and define the new logic of tomorrow. Lizzo and Logitech Defy Logic in Next Chapter of Brand Campaign (Photo: Business Wire) In addition to Lizzo, Logitech has engaged digital entertainer and superstar Bretman Rock , alongside comedienne and internet phenomenon Elsa Majimbo , pioneering live code artist and producer DJ_Dave , boundary-pushing Latvian gaming creator Danucd , digital artist NFT creator Defaced , and 15-year-old fashion designer, entrepreneur and

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Listen: Lizzo Drops New Song, 'Special' for Logitech Campaign Video

Logitech Launches New Brand Campaign 'DEFY LOGIC