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Swoosh members will compete to create digital kicks with the brand’s design staff and bag a royalty cut. But not even Nike knows how it’s going to work.
Metaverse startup RTFKT sells 620 pairs of virtual sneakers for $3.1 million in less than 5 minutes; now acquired by NIKE - Tech Startups
Nike Metaverse: Virtual Designs, Digital Shoes & More [2023]
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Limited Edition Collaborations & Collections
Nike: People will Design and Sell Sneakers for the Metaverse
Nike just bought a virtual shoe company that makes NFTs and sneakers 'for the metaverse' - The Verge
Martin Waxman, MCM, APR en LinkedIn: Nike Will Let People Design
How Nike Is Crushing Its Transition to the Metaverse - Front Office Sports