Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy

Lululemon is having a very bad no good horrible year. Challenger brands, here are four things you can learn from Lululemon's mistakes.

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Retail Advisory Board – IMC Retail Analytics Council

December 2022 – Fotis Georgiadis

Retail Advisory Board – IMC Retail Analytics Council

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Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand

Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand

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