HanesBrands Inc. - Maidenform Launches New Magic Slimming

Maidenform , America’s No. 1 shapewear brand owned by HanesBrands, in partnership with The LYCRA Company, has introduced the new Magic Slimming collection. The new shapewear provides innovative ultra-lightweight fabric, and targeted ultra-firm control powered by LYCRA ® FitSense™ technology. The Maidenform Magic Slimming shapewear collection offers the targeted, slimming profile women love without the need for bulky, sewn-in panels. Fabric with high LYCRA® fiber content delivers a sculpted look

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